Bombastic and ambitious, Man Of Steel creatively re imagines the Superman mythos for the modern audience. It lacks in acting, pacing and story, but makes up for it in sheer spectacle.
In response to the massive success of Marvel's Avengers franchise, DC Entertainment and Warner Bros. have unveiled their plans to create a Justice League film, featuring iconic comic book characters such as Superman and Batman.
While Batman has found great success on film recently, Christopher Nolan's The Dark Knight series was heavily grounded in reality, delving deep into the psychology of its central figure. Not the stuff of science-fantasy franchise building. But in the wake of Batman's success, Nolan was brought on board (along with Dark Knight writer David Goyer) to develop Superman into a story that could not only resonate with today's audience, but could also form the foundation for a whole series of DC-universe blockbusters that could intersect and expand.
The two super-powers of the comic book film franchising realm are clashing, and in the glorious carnage, we the audience are about to reap the benefits. Or endure the consequences. It's hard to say, really, whether this kind of film making is good for the industry or not.
"New" Hollywood tactics - of throwing as much money as possible at a film, and having it appeal to the widest audience possible - have been around for well over 30 years now. Has anything changed? Today's industry, it seems, is exacerbating the trend started by Star Wars and Jaws, with bigger budgets, bigger marketing, stronger branding, deeper pockets to be emptied and refilled. What do we call films like The Avengers, and the Justice League project? Mega-blockbusters? AAAA movies?
Showing posts with label The Avengers. Show all posts
Showing posts with label The Avengers. Show all posts
Tuesday, 23 July 2013
Tuesday, 30 April 2013
Iron Man 3
In Marvels ongoing quest for world domination via massive interconnected blockbuster franchises, Iron Man 3 is utterly expected, but full of surprises. A step down from The Avengers, but a big step up from Iron Man 2.
Disney/Marvel's Iron Man film franchise has never looked more cartoonish than in the closing credits of Iron Man 3. Unlike the previous films, which featured first line drawings, then comic-strip style illustrations splashing across the screen to the music, this film uses live action snippets from the film, and from the gag reel (I believe). Despite the photo-realism, the mad-dash editing and brisk musical beat give it the feel, more than ever, of a Saturday morning cartoon title sequence.
It's a fine and fitting credit sequence, but I mention it because it's representative of where the franchise has been heading. Iron Man, way back in 2008 took a fairly realistic approach to the superhero film. It featured topical themes, and only barely stretched the boundaries of realistic technology. It was unique at the time. There have been a slew of more recent films that have connected with the original Iron Man, using that film's established credibility, and expanding its universe to include a large array of colourful characters who have been referenced and cameoed to no end in this ambitious project. And with each little step, this universe has grown further and further from our own; straining credibility both in the science-fiction aspects (which might as well be labelled fantasy at this stage), and with the fundamental principles of reality, such as the fact that a mere mortal cannot survive (let alone continue to fight) after a certain amount of force is applied to the body. All this is to say that Iron Man 3 continues Marvel's franchise-wide trend of turning this world that looks like ours into their own thoroughly cartoonish one.
Disney/Marvel's Iron Man film franchise has never looked more cartoonish than in the closing credits of Iron Man 3. Unlike the previous films, which featured first line drawings, then comic-strip style illustrations splashing across the screen to the music, this film uses live action snippets from the film, and from the gag reel (I believe). Despite the photo-realism, the mad-dash editing and brisk musical beat give it the feel, more than ever, of a Saturday morning cartoon title sequence.
It's a fine and fitting credit sequence, but I mention it because it's representative of where the franchise has been heading. Iron Man, way back in 2008 took a fairly realistic approach to the superhero film. It featured topical themes, and only barely stretched the boundaries of realistic technology. It was unique at the time. There have been a slew of more recent films that have connected with the original Iron Man, using that film's established credibility, and expanding its universe to include a large array of colourful characters who have been referenced and cameoed to no end in this ambitious project. And with each little step, this universe has grown further and further from our own; straining credibility both in the science-fiction aspects (which might as well be labelled fantasy at this stage), and with the fundamental principles of reality, such as the fact that a mere mortal cannot survive (let alone continue to fight) after a certain amount of force is applied to the body. All this is to say that Iron Man 3 continues Marvel's franchise-wide trend of turning this world that looks like ours into their own thoroughly cartoonish one.
Labels:
Action,
Ben Kingsley,
Blockbuster,
comic book,
Guy Pearce,
Gwyneth Paltrow,
Iron Man,
Iron Man 3,
Marvel,
Robert Downey Jr.,
robots,
Sci-Fi,
Shane Black,
superhero,
The Avengers,
Tony Stark
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