Disney/Marvel's Iron Man film franchise has never looked more cartoonish than in the closing credits of Iron Man 3. Unlike the previous films, which featured first line drawings, then comic-strip style illustrations splashing across the screen to the music, this film uses live action snippets from the film, and from the gag reel (I believe). Despite the photo-realism, the mad-dash editing and brisk musical beat give it the feel, more than ever, of a Saturday morning cartoon title sequence.
It's a fine and fitting credit sequence, but I mention it because it's representative of where the franchise has been heading. Iron Man, way back in 2008 took a fairly realistic approach to the superhero film. It featured topical themes, and only barely stretched the boundaries of realistic technology. It was unique at the time. There have been a slew of more recent films that have connected with the original Iron Man, using that film's established credibility, and expanding its universe to include a large array of colourful characters who have been referenced and cameoed to no end in this ambitious project. And with each little step, this universe has grown further and further from our own; straining credibility both in the science-fiction aspects (which might as well be labelled fantasy at this stage), and with the fundamental principles of reality, such as the fact that a mere mortal cannot survive (let alone continue to fight) after a certain amount of force is applied to the body. All this is to say that Iron Man 3 continues Marvel's franchise-wide trend of turning this world that looks like ours into their own thoroughly cartoonish one.
