In response to the massive success of Marvel's Avengers franchise, DC Entertainment and Warner Bros. have unveiled their plans to create a Justice League film, featuring iconic comic book characters such as Superman and Batman.
While Batman has found great success on film recently, Christopher Nolan's The Dark Knight series was heavily grounded in reality, delving deep into the psychology of its central figure. Not the stuff of science-fantasy franchise building. But in the wake of Batman's success, Nolan was brought on board (along with Dark Knight writer David Goyer) to develop Superman into a story that could not only resonate with today's audience, but could also form the foundation for a whole series of DC-universe blockbusters that could intersect and expand.
The two super-powers of the comic book film franchising realm are clashing, and in the glorious carnage, we the audience are about to reap the benefits. Or endure the consequences. It's hard to say, really, whether this kind of film making is good for the industry or not.
"New" Hollywood tactics - of throwing as much money as possible at a film, and having it appeal to the widest audience possible - have been around for well over 30 years now. Has anything changed? Today's industry, it seems, is exacerbating the trend started by Star Wars and Jaws, with bigger budgets, bigger marketing, stronger branding, deeper pockets to be emptied and refilled. What do we call films like The Avengers, and the Justice League project? Mega-blockbusters? AAAA movies?
